Earlier this month, two of my online marketing heroes entered into some friendly competition.  John Chow and Jeremy Shoemaker took off their gloves and entered into a no-holds-barred  fierce competition to see who could add the most RSS subscribers to their blogs.  I’ve been rooting for the Chowmeister all along because I love rooting on the underdog.  John started the battle with a few thousand readers less than Jeremy, so I figured that John would be the underdog.

I was wrong.  John came out swinging and it was as though Jeremy never saw it coming until it was too late.  As of today, John Chow is winning by a considerable margin; he has even surpassed Jeremy’s RSS subscriber total.   Unless Jeremy pulls some fancy stunt, I think it’s fair to say that John Chow is the new master.  Wax on.  Wax off, Jeremy san!